According to research conducted Phone Number List Adobe, purchases made on mobile devices accounted for 36.9% of all Black Friday sales and 54.3% of all website visits. What's more, the gap between desktop and mobile sales Phone Number List continue to narrow as retailers address the key mobile e-commerce barriers identified by ComScore: Security Question Can't see product details Navigation is difficult Can't browse/compare across multiple screens Difficulty entering details As you review your Black Friday event plans, this is a good time to Phone Number List your overall mobile marketing strategy.
Review the user experience on your website Phone Number List both the actual mobile shopping experience and the checkout process Create offers and content of particular interest to mobile shoppers Create emails that are especially mobile-friendly Adjust pay-per-click campaigns for your mobile customers, including Phone Number List bid adjustments 6. Harness the power of social media During Black Friday, millions of users turned to social media to find bargains and to brag about the deals they found. There are a number of different social Phone Number List marketing strategies for your business to consider, here are a few to get you started.
Update all your social media profiles with a Phone Number List set of messages for your Black Friday campaign Given the amount of work that needs to be done, preparation in advance is key . Plan and schedule your social media posts ahead of time. Conduct research to understand when your shoppers are most active on Phone Number List site (see this guide) and Create video content. On Facebook, Black Friday-related content, including shopping and product guides, has more than 450 million views, an effective way to increase conversions and Phone Number List your social presence. Focus on the network that will give you the greatest return on your investment . It's easy to get carried away and spread your work across too many networks.